What you should know about Information Architecture

Information architecture (IA) simply means structuring/organizing and presenting content to users in a way that’s relevant to their context and needs.

IA can be broken down into: Content — the type of information and how relevant it is to the user, Context — Where, when, why and how a user engages with the content, and Users — The people the content was specifically created for.

Users + Content + Context = Information Architecture. The arrangement of your content should be intentional and relatable to the user by taking into consideration their pre-existing beliefs…


Archi babe’s UX design journey: Little did she know that there was more. (Week 4)

I just want to put it out there that my excitement about this UX design journey I embarked on got the best of me at the beginning. And now I’m writing this, thinking to myself, “Wow Marcelle, aren’t you a clown”. There I was thinking product design was going to be easy peasy or like my Nigerian folks like to say “Vibes and Inshallah”. Don’t get me wrong, I knew I had to learn everything from scratch and put in the work, as this is…


An Architect on a journey into the Product Design Space. (Week 2)

Designers are Creators and Creators rule the world.

It’s the second week of the Cowrywise + Asa Product design program which I’m very privileged to be a part of. However, this is my first class.

We kicked off the class by presenting the group assignments we were give the previous class. The assignment was to pick a problem in our society and propose a solution to it. I had missed the first class but made sure to join a group and work on the assignment. We proposed a solution to the high mortality rate in Nigeria…

Marcelle Umar

I'm an Architect and a soon to be UX designer. I'm also a Podcaster and an all-round creative badass.

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